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Promoting Destinations & Attractions: Link Building For Regional Tourism Boards

Regional tourism boards need to ensure a strong presence online to increase awareness, engage their target audience, and attract tourists. Tourism marketing is also notoriously challenging and differs from regular marketing. It is wise to use link-building strategies to increase visibility online and generate organic traffic, so what are the best practices for regional tourism link-building? There are a few key areas to focus on that will help you climb the SERPs and build a strong presence online. Keep reading to find out more. 


Promoting Destinations & Attractions: Link Building For Regional Tourism Boards

Conduct Keyword Research

The best place to start is conducting keyword research. You need to identify the words and phrases used by your target audience when searching for information and services relating to your destination and local attractions. This will be useful for optimising content as well as generating content ideas. 


Create Informative Content Optimised For SEO

Following this, you need to create informative content that will engage your target audience. For tourism marketing, this should involve informative content about your local area and attractions. This content should also be optimised for SEO by being enriched with keywords and phrases. There are many forms of content that can be effective for destination promotion, including:


  • Travel guides

  • Interactive maps

  • History guides

  • Videos

  • Infographics


Guest Post For Reputable Tourism Blogs

To acquire backlinks that will boost your search engine ranking, you want to form partnerships with reputable tourism blogs. Creating content for these publications can boost your link-building efforts while allowing you to reach a larger audience and engage your target customers. Blogger outreach is one of the key link-building strategies that can make all the difference to your visibility online. 



Create Partnerships With Local Organisations

In addition to blogger outreach, you should also establish partnerships with local organisations in your area. This can help you acquire backlinks to boost your link-building efforts and improve your visibility online. Local organisations should be keen to partner with regional tourism boards as this can be a great way to increase visibility, so this can be a mutually beneficial exercise. 


Be Active On Social Media

Being active on social media for tourism marketing is always a good idea. This is how you reach a large audience, engage your target audience, and improve your reputation, but it can also be helpful for link-building. Sharing engaging and informative content on social media encourages engagement and should lead to a diverse backlink profile. 


Monitor Performance

Monitoring performance is always a critical part of link building. You should track referral traffic, keyword rankings, and backlink acquisition to gauge the effectiveness of your link-building strategies. This should help you find areas that need improvement and fine-tune your tourism marketing for higher success levels. 


Regional tourism boards must make sure that they have a strong online presence in today’s internet-driven marketplace. Link building is one of the best strategies for tourism marketing, as this will help you climb the search engine rankings and increase traffic to your website. These are some of the key areas to focus on that should help your regional tourism board thrive online. 


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