Every ecommerce website owner knows that good SEO is the difference between being invisible on the internet and being a massive ecommerce platform. Consistent, high-quality traffic is critical if you want your ecommerce store to succeed and getting this type of traffic often depends on how good your SEO is. There is so much we could talk about concerning SEO but, in this article, we are going to focus on five of the most helpful SEO techniques that will make the most difference to your ecommerce website.
Use High-converting Keywords
When looking for something online, we all enter a phrase or a set of keywords into a search engine. The search engine then gives us results that correspond to the keywords we searched for. The first SEO technique that beginners must muster is how to identify high-value search terms and incorporate them into their website.
It is important to remember that SEO keywords for ecommerce websites are very different from other informational keywords you might use to find information. For example, a website might want to rank for the phrase “what is a raincoat”, but you should be trying to rank for specific search words like “raincoats for dogs”.
There are lots of paid tools you can use to find these keywords but Amazon and Google suggestions, Google Trends and Answer the Public are all great places to start.
Ensure Your Website is Well-structured
It is very important that people as well as search engine bots are able to navigate your website and understand it. When your website is well-structured and organized, people are likely to spend a lot of time on it because they can keep finding what they want quickly and discovering additional items they would like to buy. An increase in the amount of time people spend on your website can boost your search rankings.
Second of all, search engines understand that your homepage has the most authority. The more clicks and links a person has to go through to get to a product, the less important it is deemed to be. This can seriously hurt the discoverability of products by search engine bots as well as their display on search engine result pages.
Name Your Images Better
Many people start their product searches on the image tabs of search engines. This is especially true for visual products like clothes. Search engines actually look at image names when trying to find images to rank and for their result pages. If your images are named properly and using descriptive terms, they will likely appear on the image result pages, leading to an increase in traffic to your website.
Ensure Your Ecommerce Store is Mobile-friendly
People love shopping on their phones. Ecommerce sales on mobile are estimated to be over 70% of total ecommerce sales. It is therefore important to ensure your website is mobile-responsive and fast for mobile users. Google pays attention to both of these metrics and ranks websites that meet both criteria higher for mobile users.
Redirect Broken Pages
Search engines and customers alike hate broken pages. Search engines rank websites that have lots of broken pages lower, and people do not go back to them. There are various tools you can use to crawl your website to find broken pages. Once you find them, redirect them to working pages. Do not take these pages down because that can lead to more crawling issues with search engine bots.
SEO for ecommerce websites is not something that can be completed in one day. However, because there are certain actions that have more impact than others, it would be best to start with these and then get down to the nitty-gritty once they are done.