Building backlinks to your blog posts and website is still one of the most effective ways to build your Google ranking and get more organic traffic to your site in 2022. However, how you build backlinks to your site and the link building strategies that you employ is crucial to the success of the entire operation. Putting out any old links to your site in any old content simply doesn’t work as well as it might have done years ago.
Today, you need to be very strategic about how you perform link building as, otherwise, you are at risk of Google picking up on your links as spam, and them doing more damage than good.
So, apart from using a link building agency like us 😊 what are some of the best ways to build backlinks effectively in 2022?
Create Shareable Content
If your business website does not yet have a blog, then it’s probably time to get one as this is where you are going to get most natural backlinks to your site, without having to ask. Some blog posts tend to perform better than others when it comes to being linked to. Lists, for example, are great as they are regularly linked to in other blog posts for being informative and useful.
Check for Mentions
If your company has created great content, or done something newsworthy recently, then it’s a good idea to keep your eye out for any mentions of your company from other sites, news articles, and social media that may not have linked to you. You can then get in touch with the author of the post or the owner of the page to request that they add a link to their mention of your company.
Question and answer sites like Quora can be used to build some nofollow links that can send traffic to your website. It is worth checking out Quora for any relevant questions that your business will be able to provide an answer to and mention your website as a resource for the information that you provide.
Having your business sponsor events can be a great way to build more publicity and get links back to your website. Whether you sponsor an industry conference, a local meetup event, or anything else, events are always on the lookout for different businesses to sponsor them. When you do this, you’ll usually get at least a mention at the event, or a link to your website from the event website.
There are tons of ways to be interviewed and gain more publicity for your brand including videos and podcasts. However, doing a written interview can be a great way to also get a backlink to your website. Journalists and bloggers are always on the lookout for influential and interesting business owners to interview for content.
With social media growing massively as a popular way for people to stay connected online, many marketers will use it to build more links. Billions of people around the world today are using multiple social media channels, so it is worth taking advantage of this to build more backlinks to your business website. For more information on how to do this click here.
Building links to your website is an effective SEO strategy in 2022, but it now requires more creativity and work than it used to. These are some of the best ways to get good backlinks that will help improve your ranking and traffic.