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Link Building Case Studies: Real Success Stories & Lessons Learned

It is easy for digital marketing agencies like us to emphasise the importance of how important link building is and the benefits it can bring your business. However, if you are not familiar with digital marketing, it can be hard to understand, and it is understandable if you have your reservations. This is why it is helpful to look at a few link-building case studies so you can see real-world examples of how link-building helps brands to stand out online and increase organic traffic. With this in mind, here are a few link-building case studies and success stories to be inspired by. 


Link Building Case Studies

David Farkas’ Experiment

One of the best examples of how link building can help your brand stand out online is the experiment conducted by David Farkas (SEO expert and founder of The Upper Ranks) and his team. This involved setting up a website in the health niche and creating 26 pieces of highly optimised content without any link-building efforts. They then waited a whole year to see if the website attracted any traffic - it did not.


The team then got to work on their link-building efforts by creating linkable content that aimed to educate. The website soon saw a staggering 2000% increase in organic traffic and ranks on the first page for 2245 keywords.


Pat Ahren Helps A Hosting Provider

Another success story worth looking at is Pat Ahren (another SEO expert) and his team, who helped a hosting provider stand out in a highly competitive marketplace. The hosting provider was struggling to compete with major names like HostGator and GoDaddy and only had a small budget to work with.


The team conducted extensive competitive research, which found that the target audience was looking for information related to DDoS attacks. Ahren and his team then changed the keyword from a general phrase like “web hosting” to something more specific, such as “secure web hosting.” After optimising web content, they began link building with guest posting to improve the hosting company’s website backlink profile.  


Promoting a single premium article to over 1,000 bloggers resulted in over 43 backlinks from 15 different websites, and the article now has over 700 readers each month. 



Lessons To Learn

These are just two examples of how link-building can benefit a business by improving search engine ranking. There are also a few clear lessons from these case studies:


Create linkable content: First, you should be creating high-quality content that will naturally attract backlinks. This means addressing issues your target audience faces and demonstrating your expertise.


Don’t underestimate blogger outreach: Blogger outreach is a key component of link building, as this is how you find relevant websites and build relationships that can yield long-term results.


Carry out research: You must also conduct detailed research to discover opportunities to take advantage of. This means finding out what your target audience is searching for and looking for gaps that your competitors are missing.


Hopefully, this post will show you that link building really does work and is a smart investment. In a competitive online marketplace, link-building is one of the best ways to stand out and get noticed.


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