Holiday Season Link Building: Can Education Brands Benefit from Festive Content

The holiday season is always a busy time of the year for businesses, but it is not just those in the retail sector that can benefit from the festive period. Education brands can also capitalise on this period and achieve higher levels of success, but this can only be achieved when you know how to create a strong online presence, engage your target audience, and stand out from the crowd. One of the most effective ways to do this is with festive content and link building, which can make a big difference to your online presence and success at the end of the year. Keep reading to find out more.

The Benefits of Holiday Link-Building & Festive Content

So, what exactly are the benefits of holiday link-building? Link building is beneficial throughout the year as it allows you to create a stronger presence online by improving your search engine ranking. Link building involves obtaining backlinks (links to your website) from credible online publishers, which helps improve your own credibility in the eyes of Google.

In terms of the holiday season, this is a time when there is a sharp increase in online activity across the board. Therefore, it is vital that you are easy to find by your target audience during this time to avoid losing out to the competition. Statistics show that 80% of consumers are influenced by online content before making a purchase, so content that is relevant and engaging can make a big difference and help boost sales during this potentially lucrative period.

Creating Festive Content for Link Building

Festive content will be the foundation of your link-building efforts during the holiday period. This is because you need to create content that is engaging and relevant, which will naturally attract backlinks from authoritative sources. Additionally, you can use guest posting as a way to improve your backlink profile - this involves creating content containing a backlink for publishers in your sector, such as education blogs.

For education brands, you need to consider the kind of content that your target audience will want to see at this time of the year. This could include educational content focused on the festive period, such as:

• Guides on how Christmas is celebrated around the world

• The history of Father Christmas

• Holiday spending statistics

The key to success with content is making sure that it is relevant, engaging, and useful for your target audience. Google rewards high-quality content, so it is a good idea to use the services of content writing for education providers for your holiday content strategy.

Optimising Festive Content

Creating engaging festive content for your target audience is key, but for link-building, this content needs to be optimised for SEO. Here are a few of the main steps involved in optimising content for SEO:

Target seasonal keywords: First, you want to identify and use seasonal keywords. You can use tools like Google Keyword Planner to discover the search terms that your target audience is using during this period. In the education sector, this might include keywords like “holiday history lessons” or “Christmas science experiments”.

Naturally integrate keywords: These keywords should then be naturally integrated into your festive content. The key to success is making sure that the readability is not affected, so be careful when inserting them into content and avoid overstuffing.

Update existing content: You can also revisit any previous festive content you have produced and update it to make it more relevant and optimised. This might involve updating titles, rewriting the meta descriptions, and including more recent stats and figures to boost SEO performance.

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Obtaining Backlinks

It is then a case of acquiring backlinks that will improve your search engine ranking. There are a few ways to do this, including:

Outreach: Reach out to relevant and credible publishers in the education sector with your content, such as educational bloggers, school websites, influencers, and online learning platforms.

Guest posting: Create guest posts containing a backlink to your website for reputable education publishers and holiday-focused websites.

Media engagement: You can also obtain backlinks by engaging with the media and press releases. These are both highly effective strategies, as you can earn backlinks from high-authority domains.

Online directories: A simple yet effective way to boost your backlink profile is to register your education brand with relevant online directories. This allows you to obtain a backlink from a reputable website while also improving your visibility online.

Using Link-Building Services

Link building with the use of festive content can be a powerful tactic for education brands, but it is also challenging, complex, and time-consuming. When it comes to something as important as your online visibility, it is vital that you have link-building campaigns that work, especially at such an important time of the year. Keep in mind that all of your competitors will be battling for position on search engine results pages (SERPs), which is exactly why it is smart to use the services of an experienced digital marketing agency that specialises in SEO for education brands.

At Digitally Unique, we have experience in helping education brands boost their visibility online with the use of effective link-building campaigns. We know how to create content that will engage your target audience, optimise your content for better SEO performance, and build a strong backlink profile with our preexisting network of reputable and relevant publishers in the education sector. We can use our expertise to give you a competitive edge at this critical time of the year and increase organic traffic to your website.

The holiday season can be a lucrative period for education brands, but it is vital that you know how to strengthen your online presence during this time of the year. With increased activity and every brand battling for position, you want to make use of festive content and link-building to improve your search engine ranking and engage your target audience online. The advice in this post should help you succeed with holiday link-building and festive content so that you can achieve higher levels of success over the holiday period.