Local SEO Tips for Attracting Summer Tourists

If your business is located in a place that is popular with tourists, particularly during the summer months, you will want to make sure that you capitalise on this. Tourists can provide a significant boost to local businesses, and many rely on the increased activity in the region during the summer school holidays. Local SEO for tourism will help improve your visibility online so that you can attract local customers and those visiting. Interested? Keep reading to learn everything you need to know about SEO for tourist season.

Identify Seasonal & Location-Specific Keywords

First, you want to identify seasonal and location-specific keywords to incorporate into your content. You want to consider what tourists in your region will be searching for and utilise these keywords in your summer content strategy. You can use tools like Google Keyword Planner and SEMrush Keyword Magic tool. Examples of seasonal and location-specific keywords include things like summer activities in (your location).

Create Localised Content

When it comes to your content strategy for local SEO tourism, you want to prioritise localised content. Create engaging content for tourists that will help them make the most out of their time here, including blog posts, travel guides, and event calendars. Be sure to cover local attractions, events, places to eat, and any other content that they will find useful. This will make the content highly valuable for tourists, which will both establish your business as a trusted resource while also enhancing your local SEO.

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Optimise Your Website for Mobile

Keep in mind that tourists will likely be searching while on the move, meaning that your website needs to be optimised for mobile. Make sure that the website loads properly on mobile, navigation is simple, and that pages load quickly. This will provide a seamless experience for users on any device, which will both help in terms of improving the user experience and boosting your local SEO for tourism efforts. Google uses mobile-first indexing, which means that it is the mobile version of your website for indexing and ranking.

Use Local Directories & Tourism Websites

Tourists rely heavily on local directories to find local businesses, so be sure to list your business on any local directories as well as popular and trusted platforms like TripAdvisor and Yelp. Local directories can boost your visibility online and help you earn backlinks from trusted sources, which can make a big difference to your SEO efforts. In addition to this, find any relevant tourism websites and make sure that your business has presence here to further enhance your online visibility and drive referral traffic to your company website.

Obtain Online Reviews

Positive online reviews are invaluable for a local business for a number of reasons. These days, consumers will seek out reviews as a form of social proof - statistics show that 90% of consumers will check reviews online before visiting a business. In addition to encouraging tourists to visit your business, online reviews can be a powerful tool when it comes to SEO for tourist season. This is why you should always follow up with customers and ask them to review your business on popular platforms. Additionally, be sure to respond to your reviews to build trust and create stronger relationships with your customers.

Use Schema Markup

Schema markup is an effective - yet often overlooked - element of SEO. Also known as structured data, this is a type of code that helps search engines like Google better understand your content and business. By implementing schema markup on your website, you can enhance your listings with rich snippets - these are enhanced results that show extra information about the business, which can help improve click-through rates (CTR) and help build trust and credibility with search engine users.

Create & Optimise Google Business Profile

Your Google Business Profile can make a big difference to your local SEO for tourism and help you attract local customers. You simply need to fill out your profile and include as much detail as possible, including accurate business information (address, business type, contact info, etc), high-quality photographs, and opening hours. You can also obtain reviews here, which can enhance trust and improve your search engine ranking.

Monitor Your Performance

Of course, an essential aspect of any SEO campaign is monitoring your performance. You want to make sure that you keep a close eye on the results of your local SEO for tourism campaigns by using tools like Google Analytics and Google Search Console. Pay close attention to key metrics like organic traffic, bounce rates, and keyword rankings. This will help you see what is working and areas where improvements can be made, allowing you to fine-tune your SEO strategy for higher levels of success. Keep in mind that tourist season often does not last long, so you want to make sure that you maximise your efforts during this window to benefit from the increase in consumer activity.

Using a Digital Marketing Agency

SEO for tourist season can be complex, demanding, and stressful. For the best results, it is a good idea to hire the services of an experienced SEO agency. At Digitally Unique, we have expertise in local SEO and can help you maximise summer tourist SEO to make the most out of the increased activity in your region during this time. We know the best strategies for improving your ranking in local searches during the tourist season, which will increase organic traffic to your website. In turn, this should help you attract local customers and achieve higher levels of success during this key period. It can be fiercely competitive on the search engines during the summer months, so having an expert working on your behalf is the best way to get results.

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This post should be useful for any business looking to improve its ranking in local searches during the tourist season. For many businesses, the influx of tourists during the summer months presents an opportunity for success, but you need to make sure that you know how to stand out and get noticed online with local SEO for tourism.