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The world of digital marketing is fast-changing, particularly when it comes to SEO. Algorithm updates and user behaviours constantly change the SEO landscape, making it challenging to keep pace. Traditional link-building strategies can be effective, but to deliver the best results and a future-proof SEO strategy, you need to use innovative link-building strategies. This post will look at some of the most advanced SEO techniques that will improve your website authority in 2024.Â
Utilise Visual Content
Content remains king in the realm of link-building, but you need to make sure that your content is engaging and stands out from the crowd. This is why it is intelligent to use visual content, which is helpful for catching your target audience’s attention and backlinking. This can include visual content such as:
Photographs
Animations
Slideshows
Infographics
Videos
Interactive tools
Collaborate With Influencers
You don’t need to be a marketing guru to recognise that influencer marketing continues to dominate. One of the best link-building strategies is to identify relevant social media influencers within your niche and then collaborate with them to create engaging content that will help you tap into their following and obtain backlinks to enhance your website authority while increasing brand awareness.
Build Genuine Relationships
Blogger outreach is a key component of link-building strategies. To future-proof SEO strategy, it is important to build and maintain genuine relationships over time. This can include with bloggers, website owners, influencers, and any other publisher. You can nurture these relationships over time by sharing content, engaging with them on social media, showing a genuine interest, and networking in person.Â
Capitalise On Brand Mentions
When it comes to backlinking, you want to make sure that your website is linked with every brand mention online. One of the best advanced SEO techniques involves using monitoring tools that will help you find every mention of your brand online. If there are mentions of your company without a link, you can then reach out and request a backlink. This will boost your backlink profile and should increase traffic to your website.Â
Monitor HARO Queries
A smart way to earn high-quality backlinks and obtain media coverage is with Help a Reporter Out (HARO). Essentially, this is a platform used by reporters, journalists, bloggers, and other publishers to find experts who can contribute to their articles with quotes, insights, and commentary. This can be a great way to improve your link-building efforts, showcase your expertise, and get your name out there.
In a fast-changing landscape, it is vital to keep pace with the latest link-building strategies that will help you future-proof your SEO strategy. SEO is constantly changing, and the above are a few of the most effective strategies that will help you acquire backlinks and climb SERPs to increase organic traffic to your website. Traditional methods remain effective, but you should also be using these innovative strategies that will help you modernise your efforts and become more competitive online.
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