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Link Building Fundamentals: A Comprehensive Guide For Beginners

Here at Digitally Unique, we are passionate about link-building. Link-building is a key component of search engine optimisation (SEO) involving acquiring links from other websites to your own. This improves the credibility of your website in the eyes of search engines, which will improve your ranking and domain authority and increase organic traffic to your website. Link building can also be a complex and confusing element of digital marketing, so today, we will provide you with a comprehensive guide for beginners to help you understand the basics of link-building.


Link Building Fundamentals. Digitally Unique - Link building services UK

The Foundations Of Link-Building

First, it is helpful to learn about the foundations of link-building. These are the key areas to focus on:


Content Creation: High-quality, engaging, and valuable content is a key component of link-building (and most areas of digital marketing!). High-quality content will engage your target audience and naturally attract links to your website. 


Outreach: You must also have links to your website from authoritative, trusted sources. This means you need to have bloggers, influencers, and other credible sources in your industry publishing your content and linking to your website. This is a critical component of link-building, and we offer a blogger outreach service that ensures the right publishers are selected for your specific brand.


Guest Posting: Leading on from this, guest posting involves creating high-quality content for publishers to post on their websites. This content will include a link back to your site to enhance credibility. 


Broken Link-Building: Broken links are common on the internet and provide a golden opportunity to acquire new links. Broken link-building is the process of identifying these broken links and offering your own as a replacement. 


Social Media Promotion: Sharing content on social media is another foundation of link-building as this increases visibility. In turn, this should lead to more backlinks.


Types Of Links

Natural Links: Links that come voluntarily from other websites.


Manual Outreach Links: Reaching out to publishers to request a link from high-quality, relevant content.


Self-Created Links: Links added to online communities, message boards, comments, etc.


Why Use A Digital Marketing Agency?

As you can see, link-building can be a complex process and a lot of ongoing work. This is why using a digital marketing agency specialising in link building is best. In addition to creating engaging content for your target market, we can identify the right publishers and build long-lasting relationships to ensure that your link-building campaign delivers results over the long term. We will also provide you with a dedicated account manager to keep you updated on your campaign.


When you use the services of a digital marketing agency that specialises in link-building, you steadily climb through the search engine rankings and improve your domain authority. This will increase organic traffic to your website, leading to an increase in conversions and delivering a return on your investment. 


In an increasingly competitive online marketplace, every brand needs to have a strong presence on search engine results lists. Link-building is one of the best ways to improve your search engine ranking, and this guide should help you grasp the basics of this key digital marketing strategy.


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