Return on investment (ROI) is a critical consideration for all marketing campaigns. You want to make sure that you are getting a return on your marketing campaigns, otherwise, there is no point in spending money on them! When it comes to evaluating your ROI in link-building campaigns, there are a few metrics and analytics you will want to pay attention to. This post will guide you through a few of the key metrics and analytics you will want to look at to ensure that you are getting results from your investment.
Search Engine Keyword Ranking
Of course, one of the primary goals of link-building is improving your search engine ranking. Therefore, you will want to track the ranking of your targeted keywords when measuring link-building success. Keep in mind that it can take a while to climb through the rankings, but you want to make sure that you are gradually getting closer to the top.
Domain Authority (DA) & Page Authority (PA)
You will also want to monitor changes in DA and PA to assess the effectiveness of your link-building campaign. You can use tools like Moz and Ahrefs to monitor these changes and look at analytics for backlinks.
You should use Google Analytics as a way to identify the sources of traffic to your website. This will help you monitor how much traffic you are getting, but crucially, what the sources are. This will help you determine the effectiveness of all referral links used in the link-building campaign.
CTR is a key metric when measuring link-building success. Essentially, this gives you the percentage of users that actually click on the link compared to impressions (the number of times shown), so you want a high CTR for link-building success.
Bounce Rate & Time on Page
You can also measure user engagement with both bounce rate and time on page metrics. Bounce rate is the percentage of visitors who leave the website without visiting any other page, which would indicate that the page did not meet their expectations. In terms of time on page, longer times suggest that the content is engaging.
Cost per Link & Cost per Conversion
Of course, when evaluating ROI, you want to know the financial information. Cost per link and cost per conversion are two key metrics that will provide insight into the cost associated with acquiring each link and conversion.
A good link-building campaign will consist of a diverse backlink profile with a variety of websites, anchor texts, and link placement. Link diversity is a tool that will help assess the diversity of your backlink profile.
These are a few key metrics and analytics to look at when establishing link-building ROI. You will always want to ensure that you are getting a return on your investment with any marketing campaign, but link building is not always straightforward as it is a long-term strategy. Hopefully, this post will be useful and help you when it comes to measuring link-building success.
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