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10 Essential Types of Content Marketing

Content marketing has become one of the most powerful digital marketing strategies for businesses in all industries and of all sizes. However, developing the right content marketing strategy for your company is not always the easiest journey. There is a lot to think about, including the different types of content marketing and which ones you feel are the best to use when it comes to growing your business. Keep reading to find out more about ten essential, high-performing content marketing types and how your business can use them to get more subscribers, engage leads, increase traffic to your website, and boost sales and revenue.

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Blogging has long been one of the most popular types of content marketing out there, especially for small and medium businesses. And, there are lots of good reasons for this. Blogging is one of the best ways to improve your SEO and drive more organic traffic to your site from search engines like Google.

Blogging can help business owners and marketers get more from a limited marketing budget, as they can be used to supplement advertising with inbound marketing efforts. Websites that include a blog will generally have over four hundred percent more indexed pages compared to those that don’t. As a result of this, if your site has a blog, it will be in with a bigger chance of ending up on the first page of search engine results.


Infographics are a great way to help content marketers educate and inform their audiences by providing useful information that can add value for customers and leads. It is a visual content marketing format that helps viewers better visualise data like statistics, giving them a better and clearer idea of how something works or its value.

Infographics can be an ideal way to explain a complicated subject to your audience as they are typically easier to digest in comparison to a blog post.


Creating and posting videos has become essential as a form of content marketing today if you want your business to stay competitive in the digital marketplace. Today, consumers are viewing more video content than ever before, and one-third of all online activity involves watching some kind of video content.

Because of this, it’s clear that video content marketing is one of the best types of content marketing to use if you want to reach and engage with your target audience, regardless of the industry that your business operates in. It can be an ideal way to boost awareness and increase engagement with your customers.

Case Studies

Case studies can be a highly effective form of content marketing as they can be used to help leads better understand how your business can help them, based on the experience of others. When using case studies as part of your content marketing strategy, it’s important to carefully consider the customers that you ask to take part. Take a strategic approach to choosing customers that have benefited significantly from the products or services that you offer.

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White Papers

A white paper is a long-form content type that can be very effective as a lead magnet, encouraging people to sign up to your mailing list and receive marketing emails from you. White papers are focused on the details and very information dense. Because of this, they are one of the best content marketing strategies to use if you want to build thought leadership through your small business, or are running a B2B company.


eBooks are a highly effective type of long-form content that can be used to provide value to customers and leads. If you decide to use eBooks in your content marketing strategy, then providing value should be one of the main priorities that you have. eBooks should provide some kind of useful information and insight for your target audience, helping them to understand and find solutions to the needs and challenges that they face.

Like many other content marketing types that do well, writing an eBook is not about selling anything to your audience, but rather about providing them with information and value, while building trust with them.


Interviews with your customers, industry experts, or other interesting people who are relevant to your business can easily become one of the most high-performing types of content marketing that you will use. Interview content provides a lot of valuable information to your audience, and they can be interesting and entertaining too.

Interviews can be published in several ways including text, video, and podcast interviews and they are an excellent way to position your company as an industry authority.

Social Media Posts

With over four billion people around the world using social media, it makes sense to add social media to your content marketing strategy. There are several popular social media platforms that you can create a business profile on such as Facebook, Instagram, Twitter, and TikTok.

Before heading down the route of using social media for your content marketing strategy, the most important thing is to find out which social media networks your audience is using the most.

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Memes and GIFs

It seems like everywhere online, people are sharing memes and GIFs. They are light-hearted and fun most of the time, so it’s no surprise that they are popular among customers in lots of industries. Memes and GIFs are also some of the most sharable types of content marketing available on the web today, so it makes sense to add them to your content marketing strategy.


Lists are a great content marketing method as they provide useful information in a way that is easy to understand. Lists can be used for several different reasons including pure entertainment or as a method of providing something of value to the customer, such as writing up a list of your top ten selling products so people know what’s on trend, selling well, and has social proof.

When it comes to making your business stand out online for all the right reasons, high-quality content marketing using a strategy that has been proven to work is essential.

Digitally Unique Ltd, Link Building Services UK

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