Is Long-Form Content Still King in 2025?

Wondering if long-form content is still king in 2025? It has been a transformative few years in the digital marketing world, particularly when it comes to content, so it is only natural to wonder if long-form content remains a cornerstone of digital marketing.

Of course, the rise of AI has turned content marketing on its head in recent times, but it is important to question automated content and its impact on your marketing efforts. The rise of AI has led to market saturation and low-quality content, so what does this mean for long-form content?

In addition to AI, there has been a sharp rise in short form video marketing due to platforms like TikTok and Snapchat. This can be a great way to engage your target audience and get noticed, but there is still a lot to be said for long-form content in 2025.

While the field of content creation has certainly evolved in recent years, there is still a need for high-quality and engaging long-form content that is crafted by a skilled writer. Keep reading to find out why.

Why Depth Still Wins in Search

Search engines have evolved dramatically, and so have their users. People are no longer satisfied with shallow answers. They want depth, credibility, and actionable insights - and Google knows it.

The latest algorithm updates prioritise content that demonstrates expertise, authority, and trust. Long-form content naturally supports this, offering space to dive deep into a topic, answer multiple user intents, and signal comprehensive understanding.

When executed well, long-form content not only ranks but holds its rankings longer. It attracts backlinks, keeps users on the page, and delivers a richer experience - all signals that Google rewards with a strong search engine position. In turn, this will increase brand awareness, improve your reputation, and boost organic traffic to your site.

The Role of Content Writing in Long-Form Success

Not all long-form content is created equal. A wall of unstructured text will bore readers and bounce them back to the search results. What makes long-form content effective is high-quality content writing.

This means well-researched, engaging, and logically structured writing that guides the reader through a journey. At Digitally Unique, we don’t just write long pieces - we craft them. Every sentence has a purpose. Every section is optimised for clarity and conversion.

Our content writing approach involves thorough keyword research, topic clustering, and competitor analysis. We identify gaps in existing content and position your piece to be the definitive resource on the topic. This makes your content stand out in a saturated marketplace filled with low-quality AI content.

Long-Form Content and Link Building Go Hand in Hand

If you want to earn backlinks - and not just beg for them - you need to produce something worth linking to. That’s where long-form content shines.

Journalists, bloggers, and webmasters are far more likely to reference a comprehensive guide or original study than a 300-word blog post. This allows you to build a strong backlink profile that will signal to search engines that your content is relevant, authoritative, and valuable to its target audience. This makes long-form content a core asset in any link-building strategy.

As the best link-building company for businesses that value quality, we at Digitally Unique leverage long-form content to power outreach and digital PR. Our pieces often become cornerstone content, used in multiple campaigns, and repurposed across platforms.

Long-Form Content Supports the Full Buyer Journey

Short-form content might capture attention, but long-form content nurtures decision-making. For users in the consideration or comparison phase, an in-depth article can answer every objection, establish authority, and drive conversion.

Whether it's a detailed service page, an industry report, or a long-form blog post, extended content allows you to speak to your audience in a meaningful way and communicate complex messages. It supports internal linking, builds trust, and encourages action.

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Does AI Change the Game?

AI content tools have exploded, generating endless streams of text with ease. But while AI can assist with ideas and structure, it still lacks the nuance, voice, and strategic intent that high-performing long-form content requires.

Search engines are becoming adept at identifying AI spam. As a result, businesses relying solely on automated writing are seeing diminishing returns and even getting blacklisted from search engine results pages.

Meanwhile, those who invest in professional content writing that’s crafted by experts are reaping the benefits and standing out in a sea of AI content. Internet users are becoming increasingly adept at spotting AI content, which can harm a brand’s reputation and will be easy to ignore as it all sounds the same. This means that there is a strong demand for long-form content that is clearly written by a person with skill and flair.

Long-form content isn’t just about word count - it’s about storytelling, expertise, and genuine value. That’s something AI, at least for now, cannot replicate at scale, and why we only use skilled human writers for content creation.

Final Thoughts: Long-Form Is Evolving, Not Dying

In 2025, long-form content remains a foundational element of SEO success. Its form might evolve - incorporating video, interactive elements, and richer formatting - but its function remains the same: to inform, engage, and convert.

At Digitally Unique, we specialise in creating long-form content that performs. Backed by data, written with purpose by skilled writers, and optimised for search, our pieces are designed to stand out in a crowded digital landscape and engage your target audience. It is becoming increasingly difficult to stand out online, so you want experts in your corner crafting long-form content that will deliver results and shine a positive light on your brand.

If your business values sustainable growth through content and links, long-form is not just alive - it’s essential. Get in touch with us to discover how our content writing and strategic outreach can elevate your brand in 2025 and beyond.