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White Hat Vs. Black Hat Link Building: Best Practices & Risks

Link-building is a key component of SEO and one of the best ways to improve your search engine ranking. Here at Digitally Unique, we consider ourselves to be experts in link-building and have a strong track record of helping brands leapfrog the competition on search engines and increase organic traffic. Crucially, we are always ethical in our approach to link-building, as there are both ethical and non-ethical methods that can be used. Ethical link-building, known as white-hat, is a responsible approach, while black-hat link-building is a manipulative approach that has a few risks. Keep reading for all you need to know.

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White Hat

White hat link-building aims to create high-quality content that will engage your target audience and build relationships with reputable publishers through blogger outreach to naturally attract links to your websites. 

The best practices include:

High-quality content: Valuable content written by experienced content writers to attract links naturally.

Guest blogging: Posting content on reputable publisher's websites, including bloggers and influencers.

Outreach: Outreach services involve identifying and building relationships with relevant and influential website owners.

Social media promotion: Promoting content on social media to increase visibility and attract links naturally.

White-hat link-building is ethical and responsible, but there are a few risks to be aware of:

Competitive: SEO is highly competitive, meaning it can take a lot of work and time for results to show.

Time-consuming: White-hat link-building strategies are time-consuming, which is just one reason to use our link-building services.

Unpredictable: With white-hat link-building, it can be unpredictable as you will be reliant on other individuals and organizations to link to your website.

Black Hat

Black hat link-building uses unethical techniques to gain backlinks. While results can be fast, these tactics are forbidden by search engines and can result in penalties.

Techniques include:

Link farms: Joining groups of websites that link together with the goal of manipulating rankings.

Automated link-building: Using tools to automatically create high-volume links.

There are a few serious risks with black hat link-building, including:

Short-term results: Black hat techniques can deliver quick results, but these often only last in the short term.

Penalties: Google and other search engines have rules in place and will penalize those caught using black hat techniques. These can lead to a serious drop in ranking and even removal from results lists.

As you can see, there is only reason one option when it comes to link building. White hat link building is ethical and responsible and can lead to long-term results that could take your business to new heights. It is important to focus on quality over quantity when it comes to link-building, which is something that we have always preached here at Digitally Unique.

Link-building is one of the most effective ways to improve your search engine ranking, which means that it can play a pivotal role in your online success. As such an important process, it is vital that this is done ethically and responsibly with white hat techniques - something that we specialize in here.

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