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Incorporating Video Content Into Your Link-Building Strategy

To achieve link-building success, it is vital that you are producing high-quality, engaging content that will attract backlinks to your website. This is possible with any kind of content, but one form of visual content growing in popularity is video content. Video marketing has exploded in popularity in recent years as such a captivating media format, so this is an intelligent way to engage your target audience and grow your backlink profile. This post will show you how you can use video content to boost your link-building campaigns. 


Video Content Into Your Link-Building Strategy

Create Engaging Videos

First, you need to make engaging video content. This can be trickier than written content, especially as modern audience expectations are so high. Short-form video content is particularly engaging and popular right now, so this is a great option for link-building. Your video content should be entertaining, informative, and geared toward your target audience. As with any kind of content, it should address the problems your target audience faces and demonstrate your expertise.


Optimise The Video

It is vital that you optimise your video to increase online visibility and increase traffic to your website. You can optimise the video by conducting keyword research and using these keywords and phrases in the video title, description, and tags. 


Upload The Video

You can then upload your video content. It is worth uploading it to a few places to maximise the video’s reach and increase views. You can upload the video to your company website, on social media, and on YouTube. 


Create A Video Sitemap

A key stage in video content link building is creating a video sitemap. Essentially, this is a special type of file that will tell search engines key information about the video. This includes the length, title, description, thumbnail URL, and other info. This will allow search engines to crawl and index your video efficiently, helping to improve your search engine ranking.


Promote The Video

It is then a case of promoting your video content. You want as many people to see the video as possible to attract backlinks and increase traffic to your website. This can include promoting the video on social media, email newsletters, and sharing in online communities linked to your industry. It is helpful to encourage engagement so that you can maximise the reach of the video and boost your ranking. 


Conduct Blogger Outreach

You can also reach out to bloggers and influencers in your industry to feature your video content or even produce new video content. This will boost your link-building efforts while also helping you to leverage the credibility of the blogger/influencer to improve your own brand reputation. Our link-building services UK can help identify relevant and credible publishers in your industry to improve your online visibility. 


Video content is an intelligent way to improve your link-building strategy, engage your target audience, and drive more traffic and conversions. It is also one of the trickier aspects of content strategy, so it is vital that you know how to utilise video marketing and create videos that will impress your target audience and attract backlinks.


Check out these articles to learn more. 



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