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Deep links take users straight to content rather than the home page of a website. For example, if a user is searching for information on the breed characteristics of poodles, a link that takes them straight to www.example.com/breeds/poodle/ is a deep link. These links are desirable because they take users directly to pages containing core keywords, which can boost the site’s organic performance over time.
While building deep links is worth doing, it isn’t always easy. Nevertheless, it is important to devote time and effort to this, so read on for some tips!
Deep Link Best Practices
There is no point in working hard to build deep links to pages that don’t contain core keywords. The aim is to boost organic traffic to the pages you want people to visit. Ask yourself, does the page contain high search volume keywords, and does it have commercial value? If the answer is yes to both, it is worth building more deep links to the page. Our other tip is to lose a link shortener for links in social media content.
Guest Posting
Writing articles and having them published on third-party sites is an excellent way to build deep links back to keyword-rich pages on your website. It will take some work to identify suitable publishing sites, but time spent on outreach is time well spent.
Look for sites in your niche and approach the site’s owner to see if they are willing to publish a guest post. The higher the website’s domain authority, the better.
Write a good quality post on a relevant topic and include a link back to a relevant page on your site. Use informational-led keywords as your anchor text. Where possible, try to ensure the article will not be labelled as a “sponsored post” by the publisher.
Thought Leadership Articles
Can you contribute insightful articles on a topic the media will be interested in? This type of article is typically a news story rather than a promotional post. Focus on a topic that is interesting and relevant, then look for a publisher willing to commission you to write it.
The article must be relevant to your brand and the link should not be obvious or promotional in any way. Use a natural link with a relevant keyword anchor or a brand anchor. In most cases, links will be copied over when the article is published on a news site.
Social Media Posts
Social media is a useful tactic for building deep links, but the content must have a decent hook to persuade people to click on the embedded link.
Visual content is far more alluring than plain text. Make the most of photos and video content to attract the reader. For example, if you’re trying to build links to your page on poodles, you could post a cute image of a poodle puppy and some fun facts about why poodles make great pets, then link to the page on poodle breed characteristics.
Finally, before you start work on link building, make sure the target page is fully optimised for visitors.
