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Emerging Trends In Social Media Advertising

Do you find it challenging to keep up with social media trends? Social media is a dynamic and constantly changing landscape, often driven by trends emerging from younger generations. Social media remains an incredibly important platform for businesses, with an eye-watering 4.8 billion users worldwide, making up 59.9% of the population. With such an enormous global reach, social media is the perfect advertising platform for businesses, but you need to keep pace with the latest trends in order to find success with your campaigns. Here are a few emerging trends you need to know about.

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Ephemeral Content

Ephemeral content (only visible for a short time frame) is a massive trend right now. Most notably, this includes Stories on Instagram, Snapchat, and Facebook. This type of content is deemed more authentic and encourages direct and less public interactions. From an advertising standpoint, ephemeral content is effective because it creates a sense of urgency and exclusivity (a powerful tool in the world of advertising).

Augmented Reality (AR) & Virtual Reality (VR)

It is essential to keep pace with tech in marketing to position your brand as pioneering and innovative. In social media advertising, AR and VR are emerging trends you want to embrace. In addition to being impressive forms of technology, these can also create highly immersive and engaging user experiences. These will stick in the minds of users and get them talking about your brand. An excellent example of this is Facebook’s VR ads, which enable users to try on products virtually, such as makeup products.


Chatbots have become a valuable tool in recent times. Obviously, they can be used to provide instant and 24/7 customer service, but they can also be helpful advertising tools on social media. This allows for personalised communication, which will always be an effective way to advertise and build strong relationships.

User-Generated Content (UGC)

One social media advertising trend you will want to capitalise on is UGC. Essentially, this involves your customers becoming ambassadors for your brand by posting content relating to your business and products/services. This helps to build authenticity and allows you to reach a much larger audience. It also can strengthen relationships with your existing customers and build brand loyalty. On top of all this, it sees your customers doing a lot of your advertising work for you!


Similarly, micro-influencers are a key trend to be aware of heading into 2024. Influencer marketing has been dominant for a few years now, but instead of focusing on influencers with huge followings, brands are finding that influencers with smaller yet more engaged followers can be more effective. Therefore, you want to find an influencer with a small yet passionate following built up of your target market and create authentic, valuable content to encourage engagement with your brand.

It is essential that you keep pace with the latest trends in social media advertising. This will help you to stand out in an incredibly noisy marketplace and engage your target market. The above are a few strategies you should focus on in the new year to achieve success.

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