Most tour operators say they want more bookings, but their sites are built for broad destination SEO and glossy brochure content. That brings clicks. It doesn’t always bring enquiries. 

The goal is not to publish more "Top 10 things to do in X" posts. The goal is to create pages that answer the exact questions travellers ask right before they are ready to speak to someone. 

Below are seven-page types that consistently turn serious readers into real enquiries. These pages target searches like “Is [Destination] safe in [Month]”, “How much does [Experience] cost”, and “[Destination] 7-day itinerary day by day.” Those searches usually come from people who are already planning, not just browsing. 

1. “[Destination] 7 day itinerary, day by day” 

Someone searching “7 days in [Destination]” or “[Destination] 1-week itinerary day by day” is not daydreaming. They’re trying to picture the actual trip and judge if it suits them. 

This page should walk through the full week in order, day by day. Where do they stay? How long are they in transit? When they get downtime. What the pace feels like, honestly. 

That level of detail does two things. First, it lets the reader imagine themselves there. Second, it lets them self-qualify (“Yes, I can handle that pace” or “No, that sounds too intense”). 

To turn that interest into an enquiry, place a call to action inside the page, not just at the bottom. For example: “Get this exact itinerary with live pricing” or “Ask us to customise this 7-day plan for your dates.” Put that after Day 3 and again at the end. Don’t hide it in the footer. 

It also helps to include a short trust statement such as: “All our trips are privately guided and built around local knowledge.” That shows you’re offering expertise and safety, not just a route on a map. 

2. “Is [Destination] safe in [Month / Season]” 

For many destinations, safety is the last barrier before someone reaches out. 

People are actively searching “Is [Destination] safe right now”, “Is it safe to travel to [Destination] in July”, “Is [Destination] safe for solo female travellers”. Those are not casual searches. They’re coming from someone who is already interested and is just looking for reassurance that, the trip is sensible. 

This page needs to sound like a human, not a press release. Start with a clear answer up top. Be honest about areas that require more care. If certain regions have travel advisories, say that. If the main tourist areas are generally fine, but border areas aren’t, say that. 

Then explain how you keep people safe: vetted drivers, licensed guides who speak the language, sensible arrival times, realistic pacing, 24-hour support if plans change. You can also note if safety changes by season (for example weather, political events, road conditions). 

What you’re really doing here is removing fear without pretending there’s zero risk. That tone builds trust and leads naturally into contact. 

3. “Best time to visit [Destination] month by month” 

Almost everyone writes “Best time to visit [Destination].” Fewer operators break it down month by month. 

That “month by month” angle attracts people who are already choosing dates. They’re not asking, “Should we ever go?” They’re asking, “Should we go in June or August?” 

For each month, keep it practical: weather, crowds, rough pricing, any seasonal highlights, and why that month is or isn’t ideal for this specific trip. The goal isn’t to sell every month. The goal is to help them choose the right one. 

You can also add a helpful nudge after key months, for example: “Thinking about June? Ask us for current lodge availability and pricing for your dates.” That feels like support, not pressure. 

This kind of page quietly positions you as someone who plans around conditions, not just takes pretty photos. 

5. “What a day on [Experience] really looks like” 

People also search “what is a day on safari like”, “typical day trekking [Mountain]”, “daily schedule on [River Cruise]”. This is someone asking, “Can I actually do this?” 

This page should describe one real day, hour by hour. For example: early start, first activity, break, lunch, downtime, second activity, dinner, sleep. 

Be honest. If the toilet at the viewpoint is basically a long drop, say it. If the hike is steep and rocky for two hours, say it. You want the wrong people to self-select out early, and the right people to say “Yes, that’s exactly what I want.” 

At the end, invite contact in a personal way: “Want us to plan this kind of day around your dates and comfort level? Tell us when you want to travel.” 

That feels specific to them, not generic. 

6. “How much does [Experience] actually cost” 

Most operators avoid talking about cost. They hide prices completely and ask people to enquire first. 

Here’s the problem. When there’s no pricing guidance at all, many travellers assume “too expensive for me” and leave before they ever contact you. 

You don’t have to publish a fixed quote. You can publish ranges. For example: “A 7-day private safari in Tanzania usually ranges from £4,500 to £7,500 per person depending on lodge level and time of year.” 

Then explain what affects price: season, internal flights, park fees and permits, guide ratio, accommodation tier. 

Also explain what’s included if they book through you instead of trying to piece it all together alone. Airport transfers, 24-hour support, and someone to fix problems when weather or logistics change. That’s part of the value. 

Close with: “Tell us your dates, group size and comfort level and we’ll send you an exact cost breakdown.” The ask now feels helpful, not pushy. 

7. “Who this trip is for and who it is not for” 

Almost nobody writes this page, which is surprising because it is one of the highest intent formats there is. 

People hate being sold too. They like feeling understood. This page does that upfront. 

Use two short lists: 

This trip is for you if: 

• You’re happy with early starts 

• You’re comfortable with rustic camps 

• You want wildlife and immersion over spa time 

• You’re OK being off grid at times 

This trip is not for you if: 

• You want full air conditioning every night 

• You prefer very low physical effort 

• You expect guaranteed high-speed Wi-Fi everywhere 

• You always want a fully controlled environment 

What this does: 

• It pre-qualifies the enquiry, so you’re talking to people who already like how you run the trip. 

• It positions you as honest, specialist, and confident in what you offer. That’s how smaller, focused operators win against big generic platforms. 

People search things like “is [Experience] right for me”, “is [Destination] good for kids”, “can I do [Experience] if I’m not very fit”. Those are purchase questions, not casual questions. 

To wrap up 

None of these seven-page types are “Top 10 things to do in [Destination].” Those lists can get traffic, but most of that traffic is early staged and uncommitted. 

These seven formats are different. They answer safety, timing, pacing, comfort level, price and fit. Those are the real blockers that stop someone from sending an enquiry. 

To get the most out of them: 

• Treat each of these pages as both content and sales material. 

• Put calls to action in context, right after you’ve answered a high stakes question. 

• Keep them current. If the rainy season shifts, update it. If a permit rule changes, update it. If safety advice changes in one region, update it. 

This is the content that actually moves revenue for tour operators and DMCs. It’s what we build and optimise for travel brands.