Running a successful website and generating plenty of traffic means following the rules laid out by the Google search algorithm, which includes white hat link-building tactics and plenty of keyword research. To help you get the job done properly, there are many quality SEO tools online; we explore the best 10 below.
Advanced Web Rankings
Advanced Web Ranking has been an SEO hero since the early 2000s and is renowned for the sheer volume of keywords in its database. You can use the free trial or pay $49/month - get a 10% discount when paying an annual fee.
No matter what campaign you’re running, Serpstat provides a fantastic all-in-one solution. You can use the tool to analyse your keywords, find alternative keywords, and form successful long-tail keywords. There are four paid plans starting at only $19/month, with $299/month at the high end.
One of our personal favorites! Ahrefs is used by small businesses and digital marketers in the thousands. The web tool runs deep analysis on domain names and is considered one of the best for keyword research - prices start at $99 per month.
Sitechecker is simple but effective. It analyses your website and finds gaps in your SEO efforts, as well as guides how to fix them. This tool will monitor your site constantly and will update you in real-time of any changes. You can scale this tool to your business needs, with the entry price starting at $29/month.
Morningscore is a quirky new tool that boosts the typical SEO offering. Through gamification and intuitive suggestions, this tool will help you prioritize tasks for the best results. There are monthly tool additions to keep the most proactive SEO experts busy.
SEMrush is an all-in-one engine designed for deep competitor research. You can find insights on PPC, keywords, top-performing content, and much more. You can trial the service for free but will need to pay a high subscription-free to access the full features.
Seobility is popular with low-budget website owners because it has a fantastic free plan. This effective SEO tool will perform website comparisons, keyword checks, SEO checks, and a ranking check to determine your current SERP position for a given keyword. You can access premium services for $40/month, but you can try them on a 30-day trial.
Part of SEO optimization is building a healthy backlink profile. Link Sourcery analyses HARO newsletters and makes it easy to pitch only high domain authority journalists.
Mangools is perfect for budget website owners. The interface is smooth, and the tools are incredible. Effectively, this tool works in the same way SEMrush does but offers watered-down features.
Long Tail Pro
Long Tail Pro has been through major changes in ownership, which means plenty of energy is being pushed into the popular keyword analysis project. The tool now operates in-browser, so it is 10x faster.
SEO is an essential part of running a website. Explore the tools above for a good starting point, there is a tool to match any budget.