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1 day ago
The Best Local Directories for Backlinks in London (Updated 2025)
- Digitally Unique
- May 1
- 2 min read
Looking to boost your backlink profile in 2025? A strong backlink profile is one of the most effective ways to improve your search engine ranking, but it can be challenging to obtain backlinks from relevant and reputable websites. One of the best link-building tricks is to make use of local directories, which are deemed as authoritative resources by both search engines and consumers. In a competitive marketplace like London, backlinks from credible local directories can give you a competitive edge. So, what are some of the best local directories for backlinks in London in 2025?
Unsurprisingly, Yell remains one of the best local directories as a resource trusted by consumers. It has over 2.9 million businesses listed and an impressive domain authority of 92, which means that a backlink from here will significantly boost your backlink profile. Google also trusts Yell as a resource to provide key business information.
Thomson Local is a local business telephone directory that reached around 22 million homes and businesses in the UK up until 2016, but is now an online directory with a focus on UK regions, which means it is perfect for London-related links. As such an authoritative directory, it is indexed strongly by Google, so it is certainly a directory that London businesses will want to make use of.
192.com is another popular online directory that is looked favourably on by Google due to its comprehensive verification process. Their database contains more than 700 million residential and business records across the entire UK.
Hotfrog is a global online directory that has a dedicated UK business listing and is indexed by Google. It may not have as many records as other directories listed here, but this may mean that indexing is quicker and there is more link equity per listing.
Bizify is a director that is on the rise with a focus on small to mid-sized businesses. This structure helps create topical relevance, which is key for Google’s semantic algorithms. It is a free place to promote your local business, and you can even get a handy free SEO report to see areas where improvements can be made to become more competitive online.
Tips for Using Local Directories
These are a few of the best London directories to use, but there are others, too. This is why it is a good idea to search for directories in your borough that could boost your local ranking. Here are a few other tips for using online directories:
Ensure NAP (business name, address, phone number) consistency across all directories
Add keyword-rich business summaries
Include a website link
Encourage reviews and respond in comments
Add visual media
Keep listings up to date
Directories are a fast, easy, and effective way to boost your backlink profile in 2025. For London-based businesses, the above are a few directories that you will want to make use of to improve your search engine ranking and make your company easier to find online.
