How to Optimise E-commerce Category and Product Pages on Wix

Wix gives you solid SEO plumbing out of the box, but real gains come from how you structure, enrich and interlink category and product pages, and how clearly you answer buying questions that Google’s AI surfaces can cite. This hands-on guide keeps links to only the four essentials, added where they matter most.

First: set the foundations

1. Switch on the right Wix SEO controlsUse Wix’s guided setup to connect to Google, generate a clean checklist, and fix the basics fast. Start with Wix SEO Setup Checklist It walks you through indexing, business details and keyword targets, and it helps you verify your site with Google.

2. Create sensible SEO patternsIn Wix, use SEO Patterns to standardise titles and meta descriptions for product and category templates. Keep product titles specific, include a key attribute, and write human meta descriptions that sell benefits like delivery, returns and warranty. Override the pattern on high-value pages that deserve bespoke copy.

3. Alt text and media hygieneGive each image concise, factual alt text. Use multiple angles and short explainer videos where helpful. Compress large files and serve responsive images to keep pages quick.

4. Merchant feed and inventory accuracySync your catalogue to Google Merchant Center so price and availability stay fresh in search features. Keep product identifiers, variants and returns policies consistent across your site and feed.

   
   

Optimising category pages

Match intent with your H1 and intro copyUse the plain-English category name people actually search for. Add 100–200 words that genuinely help shoppers: what you stock, sizing guidance, delivery and returns, and links to key sub-categories and best-sellers. Internal links here do heavy lifting for crawl paths and context.

Tame filters and faceted URLsFilters are great for users but can create countless URL variants. Keep the base category indexable. Be selective about any filtered views you want crawled, and avoid letting low-value permutations into the index. Use self-referencing canonicals on the base category and keep your internal links pointing to it.

Pagination that scalesIf you use pagination, link pages sequentially and keep them indexable. If you use a “load more” button, ensure there are crawlable links to deeper pages somewhere in the template or a view-all page to preserve discoverability.

BreadcrumbsAdd breadcrumbs to reinforce structure for users and search engines. Use consistent names that mirror your category H1s.

Optimising product pages

Titles, H1s and meta that mirror searcher languageLead with brand and model, then a defining attribute. Write a meta description that persuades, not stuffs keywords. Mention shipping speed, returns, warranty or fit.

Answer buying questions clearlyCover specs, materials, sizing, compatibility, care, and FAQs. Replace manufacturer boilerplate with your own experience and tips. Clear, scannable answers help both shoppers and Google’s AI features select and cite your page.

Rich media done rightUpload crisp images from multiple angles and short demos. Add alt text like “Women’s navy waterproof parka, hood up, front zip.” Keep file sizes lean.

Structured data for rich resultsMake sure your template outputs complete product markup so Google can show price, availability, returns and reviews. Work from Product structured data and keep it accurate as inventory changes. If you also send a Merchant Center feed, Google can combine both for better coverage.

Reviews and UGCShow genuine reviews on the page. Ensure any reviews app outputs valid markup and reflects real customer content.

Canonical and internal linksStandardise on a single, clean product URL. Make sure category grids, related items and editorial links all point to that canonical so you do not split signals.

Be “AI Overviews ready”

There is no special AI tag. The fundamentals still apply. Prioritise helpful content, complete product data and clean structure. Read Google’s AI features and your website and keep your site aligned with Search Essentials These two pages explain how AI experiences work and what makes content eligible and reliable.

Speed and UX

Fast sites convert better. Trim heavy scripts, defer non-critical apps, lazy-load media and use responsive images. Watch Core Web Vitals, especially INP for responsiveness. Fix the templates first, then individual heavy pages.

Quick checklist

• Categories: intent-led H1, short helpful intro, sensible filters, crawlable pagination, clear breadcrumbs.

• Products: specific titles and meta, buyer-centred copy, quality media with alt text, valid structured data, reviews, canonical links.

• Platform hygiene: run the Wix checklist, keep redirects tidy, keep feeds and stock data accurate.

• AI readiness: follow the two Google docs above, answer questions clearly, and keep data complete.

Want this tailored to your Wix site with examples from your categories and products? Share a couple of URLs and I will adapt the checklist to your structure.