AI-Generated Action Figures: 2025’s Breakout Marketing Trend

From NFTs to personalised chatbots, marketers are always chasing the next big thing. And in 2025, it looks like AI-generated action figures are stepping into the spotlight, literally. These digital or even 3D-printed characters are being brought to life using AI tools, giving brands a totally new (and honestly, fun) way to connect with people.

Whether you’re a small business owner, a content creator, or working with a growing team, this trend is opening up some exciting, and surprisingly accessible creative possibilities.

Why Action Figures Though?

There’s something about action figures that just sticks with us. They’re nostalgic, they’re collectible, and let’s be honest, who doesn’t secretly want one of themselves? But until recently, creating them has been expensive and kind of a hassle. Now though, with tools like Midjourney, DALL·E, and even ChatGPT, you can whip up detailed, stylised characters in minutes.

What’s even cooler, you can upload a photo of yourself (or your team) to generate figures that actually look like you. Imagine turning your entire staff into a line-up of quirky, cool, or completely out-there digital action figures for your website, pitch deck, or next product launch.

Real Brands Are Already Doing This

We’re not just talking theory here. A fashion brand used stylised avatars of their team wearing their new season’s looks and the campaign took off on social. An indie author bundled mini 3D-printed characters of their book heroes with signed copies, and fans loved it. There’s even a startup that created a team of collectible “customer personas” for a quirky onboarding flow.

It’s weird. It’s memorable. It works.

Some brands are going further still, creating action figures of their top customers or community members as a thank-you or giveaway. Try doing that with a PDF lead magnet.

How to Create Yours (It's Easier Than You Think)

Honestly, you don’t need to be super techy to get started. 

Here’s a sample prompt you can try:

Prompt: 

“Create a full-body, 3D-style action figure of a female Operations Manager called JESS with dark brown, tied-up hair and smart casual clothing (see photo). Include in accessories in box: white headphones, Mint green iPad and a takeaway coffee. Stylised like a limited-edition collectable, dark blue background and this logo.”

Want it to look like you? Upload your photo and tweak the details until it matches your vibe. Then do the same for your whole team—or your dog. No judgement.

Final Thoughts

Look, AI-generated action figures might sound a bit out there, but they’re already proving to be one of 2025’s smartest (and most fun) marketing moves. They’re visual, personalised, and people actually remember them.

Whether you keep them digital or go full 3D-print, it’s a fresh way to tell your brand story. So upload that selfie, type in your prompt, and let the AI do the magic. Your inner child will thank you, and so might your audience.